PrivacyPolicy

This Privacy Policy explains how Acacia Lake Consulting, LLC ("Acacia Lake," "we," "our," or "us") collects, uses, discloses, and protects information when you visit acacialakeconsulting.com (the "Site"), submit an inquiry through our contact forms, or engage us for consulting services. By accessing or using the Site, you acknowledge that you have read and understood this Policy.

1. Information We Collect

a. Information You Provide Directly

When you contact us through our Site or engage us for consulting services, we may collect:

• Name, email address, and phone number
• Organization or company name
• Service or practice area of interest
• Description of your inquiry or engagement
• Any additional information you voluntarily provide in correspondence

b. Information Collected Automatically

When you visit the Site, we may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type, operating system, and device information
• Pages viewed, time spent on the Site, and referring URLs
• Date and time of access

This information is collected through standard server logs and, where applicable, privacy-respecting analytics tools. We do not use behavioral advertising trackers or third-party social media pixels.

c. Information We Do Not Collect

We do not collect, and we do not knowingly accept submission of, the following categories of sensitive personal data through our public-facing Site:

• Financial account numbers, payment card information, or banking credentials
• Social Security numbers or government identification numbers
• Health, medical, or biometric information
• Precise geolocation data
• Information about minors under 18 years of age

If sensitive information is required during the course of a paid consulting engagement, it will be governed by a separate written engagement agreement.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to inquiries and provide information about our services
• To deliver consulting services under engagement agreements
• To communicate with you regarding ongoing engagements
• To improve the Site, our service offerings, and the visitor experience
• To detect, investigate, and prevent fraud, security incidents, and abuse
• To comply with applicable legal obligations

We do not sell, rent, or trade your personal information. We do not use your information for behavioral advertising or share it with advertising networks.

3. Legal Basis and Lawful Processing

We process personal information on one or more of the following legal bases:

• Consent: When you voluntarily submit information through our contact forms or correspondence.
• Contractual necessity: When information is required to perform consulting services you have engaged us to deliver.
• Legitimate business interests: To operate, improve, and secure our Site and services, provided such interests are not overridden by your rights.
• Legal compliance: Where required by applicable law, regulation, or court order.

4. How We Share Your Information

We treat your information as confidential and disclose it only in the following limited circumstances:

• Service providers: We may share information with vetted third-party vendors who provide infrastructure, email, hosting, or form-processing services on our behalf. These providers are contractually obligated to protect your information and use it only to provide services to us.
• Legal obligations: We may disclose information when required by subpoena, court order, or applicable law, or when necessary to protect the rights, property, or safety of Acacia Lake, our clients, or others.
• Business transfers: If Acacia Lake undergoes a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify affected individuals of any such transfer.
• With your explicit consent: In any other circumstance, only with your direct authorization.

5. Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption in transit (TLS/HTTPS), access controls, secure infrastructure provided by reputable hosting providers, and confidentiality obligations imposed on personnel.

No method of electronic transmission or storage is 100% secure. While we use commercially reasonable measures to protect your information, we cannot guarantee absolute security. You are responsible for keeping your own access credentials and devices secure.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• The duration of an active inquiry or business relationship
• The period required by applicable legal, accounting, or regulatory obligations
• The time necessary to resolve disputes and enforce our agreements

Contact form submissions that do not result in an engagement are typically retained for up to twenty-four (24) months before being deleted or anonymized.

7. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to correct inaccurate information
• The right to request deletion of your information, subject to legal retention requirements
• The right to opt out of processing for certain purposes
• The right to data portability in a structured, commonly used format
• The right to lodge a complaint with a regulatory authority

To exercise any of these rights, contact us at cesarc@acacialakeconsulting.com. We will respond within forty-five (45) days, or as required by applicable law. We may need to verify your identity before fulfilling certain requests.

8. Texas Data Privacy and Security Act (TDPSA)

Acacia Lake Consulting operates as a small business as defined by the U.S. Small Business Administration. Under the Texas Data Privacy and Security Act, small businesses are generally exempt from most provisions of the Act. Notwithstanding this exemption, we voluntarily adhere to its principles of transparency, purpose limitation, and data minimization.

We do not sell sensitive personal data under any circumstances. Texas residents may exercise rights described in Section 7 above by contacting us directly.

9. Cookies and Similar Technologies

Our Site uses minimal cookies and similar technologies, limited to:

• Strictly necessary cookies: Required for the Site to function (e.g., session management, security)
• Performance cookies: Used to measure Site performance and improve user experience

We do not use advertising cookies, social media pixels, or cross-site tracking technologies. Most browsers allow you to control or disable cookies through their settings. Disabling cookies may affect the functionality of some Site features.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of such sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we may delete it.

12. International Users

Acacia Lake Consulting is headquartered in Brownsville, Texas, United States. If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers and central database are located. By using our Site, you consent to such transfer.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal obligations, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, provide additional notice (such as a banner on the Site or an email to active clients).

We encourage you to review this Policy periodically. Your continued use of the Site after changes are posted constitutes acceptance of the updated Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us: